Why It’s A Mistake To Ignore Your About Me Page
It’s day one of the A-Z Challenge in which we’re going to take an alphabetical journey through the art of book blogging.
Every journey has to begin somewhere. Our’s is going to start with:
A is for”About Me”
Here’s a trick question for you.
Can you guess which page of your blog generates some of the highest number of visitors yet the least amount of attention from you?
Sorry but there are no prizes for correctly answering. It’s your “About Me” page.
Take a look at your blog statistics. The home page will likely be right at the top in terms of number of visits. No surprises there. But the “About Me” page is likely to be running close. If not number two it’s probably in the top five.
It makes sense doesn’t it?
Start Of A Relationship
A visitor stumbles on your site. They take a quick tour around the home page. They like what they see but they want to know what else they’ll find on the blog. So they click on “About”.
Now what we all hope will happen is that they like what they discover so much that they begin to follow you and regularly comment on your posts. That “About Me” page has sparked the beginning of a relationship.
Think of it as a speed dating scenario.Raelyn Tan
That page is clearly important. First impressions do count. Yet when was the last time you did an upgrade of that page?
I must have done 20+ versions of my “About” page since I created it eight years ago.
Each iteration has been an attempt to achieve two things:
- Explain clearly what visitors will find on my site.
- Give them a sense of the person behind the words.
My first few versions were very generic. Then I swung too much in the opposite direction and ended up with a long page with lots of detail. It was difficult to achieve just the right balance.
There is a tonne of information online about what makes an effective “About Me” page. You can even get a template to help you get all the components right. The problem is that much of this advice is geared towards commercial blogs, people who are selling a service or a product. They talk for example about including testimonials from customers about the quality of your service and your expertise.
I’ve pared down the advice to what I think will be relevant to book bloggers.
Seven Essential Elements
- Your photograph. Visitors like to know that they’ll be interacting with a real person. Make sure it’s a good quality image and of a reasonable size.
- Formatted in a way that the text is easy to skim (particularly important if they’re reading on a mobile device). So make good use of white space, sub headings and bullet points.
- Conveys a sense of your personality. It’s about sounding human. Some bloggers talk extensively about who they are; their interests, what makes them happy; their family. You don’t have to do this. You can convey personality by the tone and style of your writing.
- A Value Proposition. What’s the benefit to them of reading your blog? To put it another way What’s In It For Them?
- Explains a little about what they’ll find on your site.
- Clear mechanism for them to reach you. Include links to your social media profiles and a contact form.
- Call to action. You’re trying to convert them into people who are regular readers. So encourage them to take the next step – show how they can follow you, sign up for updates or subscribe to a email updates.
I’ve just done another update to my page, following these guidelines. Her’es a snippet of the new look where I’ve added a value proposition at the top of the page and a much better photograph. You can see the full version here.
This is definitely going in the right direction but still has room for improvement. I haven’t yet added my social media links or figured out how to include the calls to action like a a subscription form.
One Last Thing
Some of those seven steps are easy to put in place. Others like the value proposition are likely to be a continuous process of tweaks and adjustments.
If you haven’t looked at your own “About Me” page for a while, now could be the time to give it some love and attention.
Which of those seven elements are you missing? Which will you put in place first? Do leave a comment to tell me whether you agree those are the elements that make a good About page.