Non Fiction November: On the Art of Communication
It’s now Week 3 of Nonfiction November and we have a new host. Julie @ JulzReads has set a topic about sharing knowledge and expertise.
I don’t claim to be “an expert” on anything. But I do happen to know a lot about the practice of communications having been in that field for more than 30 years (gulp). I’m going to offer you a selection of books on different aspects of communication.
Think back to the last time you were in an audience where the speaker used Powerpoint slides. Give yourself a point if you experienced any of the following:
- Slide after slide crammed with so much information you couldn’t tell what was important
- Text so small you can’t read it even when in the front row and wearing you latest prescription glasses
- Graphics you’d seen used in a million other presentations. They weren’t even that funny the first time around
- The Jackson Pollock treatment. Every colour and type face available in the software programme had been applied.
- Capital letters everywhere so it felt like the slides were shouting at you
- You’d had enough by slide 5. Then you saw there were 20 more to come.
Over the last 20 years or so we’ve become so dependent on Powerpoint slides, It’s rare to be at any kind of meeting where there isn’t at least one speaker using this programme or something similar.
Most of them are deadly dull.
Powerpoint has been around for decades yet i think we’re getting worse at using it, not better.
If you want to make sure your presentation stands out from the crowd and actually gets your message across, you need this book.
Why Most PowerPoint Presentations Suck…and how you can make them better is packed with practical ideas such as:
- about how to cut down on the amount of text per slide.
- how to use photos and images more creatively and
- how to avoid a jumble of font sizes and colours.
There are also some very useful templates to download from Rick Altman’s website.
Even if you don’t think you need a copy yourself, do yourself a favour. Buy a few copies for your company/school/department. If they take the hint you need never sit through one of their excruciating deliveries ever again.
Speaking in Public
You’ve been asked to deliver an update on a project/ or share your knowledge on a specific topic. You’ve done your homework. Your slides and notes are in good shape. But now comes the moment that millions of people dread: the moment when you have to get up there and deliver those words of wisdom. The heart starts racing, your throat is suddenly so dry you don’t think you can croak out even a few words. And your memory has become completely blank.
Being a competent public speaker can put you on the pathway to success, whether you’re looking to teach, inform, persuade, or defend an idea.
But it’s just like any other skill. You have to learn how to do it and then you have to practice. Even the greatest orators started somewhere. Winston Churchill for example, whose speeches gave confidence to the people of Britain in the darkest days, wasn’t born a naturally gifted orator. He became one through dedicated effort. He learned how to use rhythm and cadence. He also practised delivery – rehearsing every one of his major speeches before he delivered them.
The Art of Public Speaking: Lessons from the Greatest Speeches In History is an excellent audio guide that uses some of the most famous speeches in history to show what makes a difference between a good speaker and a mediocre one. This is available in print form but I think its best to actually hear the examples rather than just read about them. They were after all intended to be delivered aloud, not read in silence
Communicating big ideas
If you’ve ever been given the lead role on a project to implement a significant change, you’ll know how hard it can be to persuade people that this change is the right thing to do. No matter how much you emphasise the benefits, they just don’t buy the idea.
You need to up your game in the art of persuasion.
Words at Work by Frank Luntz looks at the power of words to communicate big ideas and change opinion, affecting how people vote and what they buy.
Luntz talks through his 10 Rules of Effective Language (Simplicity, Brevity, Credibility, Consistency, Novelty, Sound, Aspiration, Visualization, Asking Questions and Context / Relevance) and shows them in use in the worlds of politics and business. He also has a chapter for those of us who are unlikely to ever become Presidential candidates – “Personal Language for Personal Scenarios,” recommends the best language for apologizing, requesting a pay increase avoiding a traffic ticket, and other everyday situations.
If you know of any other books on communications that you’ve found particularly helpful, please let me know. I’m often asked for recommendations by former colleagues so its good to know what else is around.