It’s time to talk about an issue that loads of bloggers run into at some point.
We’re talking blogger burnout. It can happen for different reasons and happen in different ways. You might find it’s harder to summon up the enthusiasm to write new content. Or you struggle to think of new topics to share with your readers.
Most book bloggers start out with huge amounts of energy and passion. But somewhere along the way they lose that energy. It might happen within the first year. It might take a few years.
Several bloggers who were very active when I started out just over eight years ago, are no longer around. Either they just weren’t as enthused about writing reviews and chatting about what they were reading or looking forward to read. Or their circumstances had changed and they simply didn’t have enough time to do justice to their blog.
How can you stay fresh and inspired with your blogging?
One way is to share the load of blogging with other people. Instead of struggling all alone, maybe you could find a partner, like the duo behind paperprocastinators blog. Or you could go further and do, as Rosie Amber has done – and recruited a team to help make sure you always have new content to share with readers .
As part of my A2ZBookBlogging series, I asked Rosie to share her experience of running a blog with multiple contributors.
How It Works
I started my book blog eight years ago. For the last six years I’ve successfully run a review team alongside my own reading list.
The team idea came about because I was getting many submissions for books in genres that I was less keen to read. Also, I wanted to encourage more readers to write reviews. I created a book review challenge project, which was a great success; I then asked several of those who had taken part if they would like to join a team. Happily, most of them said yes!
The team consists of an international mix of fellow book bloggers, writers, editors, creative writing tutors and people who just love reading.
We focus on indie and self-published authors and mainly use e-books which can be sent as mobi or e-pub file to us. This involves little or no cost to the author. Once a month or so, I send a list of accepted submissions to the team, and they pick which one(s) they would like to read. I ask that they review the book within 4-6 weeks, but I don’t give deadlines.
The reviewer will post the review on at least two sites; Goodreads and Amazon are where most authors like to see a review, but some also post to other sites like BookBub. Most of the team have their own book blog (though this is not a requirement) where they post any team review; they will also send me a copy to post on my blog at a later date, with full credit to the reviewer.
How do I do it? Lists! I have lots of spreadsheets and a desk diary. I try to answer all book submission requests within 48 hours, either with acceptance or a decline. My team know I will always try to answer their own messages the same day. I enjoy what I do, so it’s never a chore.
The Benefits of Team Blogging
From the author’s point of view, the benefits of submitting to my review team are many. Often, a book will be chosen by more than one reviewer, which saves them having to apply to multiple book blogs. Once read, an author will have the review of their book posted on up to six sites. As for the team, I am delighted to say that we all get on so well, and some of us have met up a few times in real life. I never anticipated that running my book blog would make me some great new friends – this was an unexpected bonus!
I won’t deny that it’s a lot of work, but I enjoy the contact with my team and the reward for all of us is seeing readers discover a new favourite author through our reviews. The positive responses from some of the authors we’ve featured makes it worth while too. When we got this message from Lizzie Lamb, author of romantic comedies, for example, we all went around smiling:
Rosie Amber and her team of reviewers/bloggers are professional, dedicated and fair minded. As an author, I know that I will receive a fair critique of my novels from them. I am happy to use them as go-to reviewers for any new novel I publish. I am also happy to recommend them to other authors.
Professional and fair is exactly what we all try to be.
The team is constantly evolving; over the years members have come and gone; sometimes life gets in the way and a person may not have the time or headspace to review for a while, but obviously I understand this and there is never any pressure. I am lucky to have a core of supportive, reliable reviewers who have read for me month in, month out, over the years.
Have you ever thought about partnering with other people to build content for your book blog? Share your experience and your tips by adding a comment below. Don’t forget to check out the other articles in the A2ZofBookBlogging series page.
If you want to grow the readership for your blog, you need to write great content. But content alone is not enough. You also have to engage with potential followers via social media.
Which social media channel should you pick? Twitter and Instagram are popular among book bloggers but that doesn’t mean you should ignore Facebook. It can be a great way to reach new followers and to interact with them. So if one of the reasons you started a book blog was to engage with other avid readers, Facebook could be your answer.
Starting Out With Facebook
I started my book blog ivereadthis.com in 2013 as a way to stay connected to the Canadian publishing industry. Realizing I needed other outlets to promote my work, I created a Facebook business page to publicize my blog content.
I dutifully updated it every time I posted a new review, but I didn’t pay much attention to engaging with my followers.
Fast forward to just a few months ago when I learned that Facebook business pages are not as effective as getting the word out as I originally thought. In fact, only a small percentage of posts are typically showing up in your followers feed, based on how much they interact with you. So what to do?
Building An Audience With Facebook Pages
Every once in awhile (and more often during the pandemic) I’ll pay for a Facebook advertisement to boost my reach. Sometimes I will create an ad that invites people to ‘like’ my page, while other times I’ll pay to ‘boost’ an existing post to my followers.
Facebook advertising is extremely easy to set-up and does result in more engagement, it simply depends on whether you have a budget to advertise. The audience for my blog (and business as a whole) is women over 30, and in general they still interact with the Facebook platform regularly. If I wanted to target a younger audience, I’d spend my advertising dollars elsewhere.
If you don’t have money to spend on advertising but you still want to grow your audience on Facebook I recommend spending more time on the platform, joining other groups, commenting and following other businesses that are similar to yours; this advice can be applied to any platform you use as a reliable technique to grow your audience.)
Building An Audience With Facebook Groups
Creating a ‘group’ is another option to increase engagement.
For the past three years, Facebook has been pushing their users towards creating ‘groups’, which are semi-private pages that people must intentionally join.
A group is very similar to a page, but based on the new Facebook algorithm, members of your group are much more likely to see your posts than if they were merely ‘followers’ or ‘likers’ of your page.
There are multiple videos available online that explain the Facebook algorithm better than I have. This article by SocialMedia.com gives a very thorough explanation of how the algorithm works and what you can do to books traffic to your group. .
An Online Book Club was Born!
When the Covid-19 pandemic restrictions started to take effect in Canada at the beginning of March, I decided to start an online book club. I had been mulling over starting one for awhile, and when my in-person book club was cancelled I figured this was the perfect time.
I don’t have a lot of tech-specific knowledge so I decided the easiest way to host the club and facilitate discussions was with the Facebook live video tool.
Each month I make about an hour-long video where I ask the audience questions, and they respond in real-time with the texting function on Facebook live, then everyone’s comments scroll up the screen as I talk.
It’s not an ideal platform, but it allows people the flexibility to pop in and out of the discussion without interrupting others, and for those who can’t make the live taping, I post the video on the Facebook group after so they can watch it at their leisure.
Although the Facebook group is yet another platform I have to spend time cultivating, I find it hosts some of my most engaged followers. They are excited to know what I’m reading and consistently leave comments on my posts.
I also share my other initiatives with them because they seem genuinely interested in knowing more about my business, so I’ll encourage new members to sign up for my newsletter, visit my blog, etc. I grow the membership to my online book club by posting links to it on my other platforms: my newsletter, my Facebook business page, my twitter feed, etc.
Give It A Go
If your audience tends to skew towards people 40 and older, I’d recommend using Facebook as a way to interact with them. I find it very user-friendly, and because it has been around for so long it has a wide variety of capabilities (video, polling, stories, etc.).
Anne Logan has worked in the Canadian book industry for eleven years as a publicist, literary festival programmer, and book reviewer. She is the past President for the Writers’ Guild of Alberta and currently sits on the Board of Directors for Calgary Reads. As the book columnist for CBC Calgary, she reviews books on air for radio and television. She hosts an online book club on facebook and reviews books on her blog ivereadthis.com.
Have you created a Facebook group or a page to support your book blog? Share your experience and your tips by adding a comment below. Don’t forget to check out the other articles in the A2ZofBookBlogging series page.
Day 26 of the A-Z challenge.
Z is for Zoom
This time last year if you’d said to a friend “see you on Zoom”, you’d have been met with a blank stare of incomprehension.
How life has changed.
The name of the videoconferencing platform has now bludgeoned its way into everyday vocabulary. Zoom has become as much a part of our Covid-19 restricted life as queues, face masks and social distancing.
Everyone seems to be at it. Parents, grandparents, politicians, doctors, care workers have all flocked to the service. People have used it to keep up with friends and relatives, to host weddings, organise music concerts, livestream funerals and hold meetings of government bodies.
In the book world, video conferencing has provided a lifeline for publishers, booksellers and authors who want to keep in touch with readers and bloggers. With book launches, signings, literary festivals and all in-person events cancelled for the foreseeable future, creative solutions were needed.
Rising To The Challenge
Publishers, authors and bookshops have stepped up to that challenge with gusto. Author CJ Cooke was inspired to create a complete virtual festival – within one week of floating the idea she had enough support from authors to stage the Stay-at-Home! Festival delivered via Zoom in March and April.
Bookshop owner Mel Griffin at Griffin Books in Penarth, Wales is one of numerous booksellers to move her literary events programme to a virtual platform when non essential travel was restricted in the UK. Amongst the “meet the author” sessions she’s also hosting twice-weekly storytelling mornings for youngsters and a weekly book club.
Zoom is of course not the only place where these events are taking place.
The Women’s Prize For Fiction is using Instagram for a virtual literary lunch while the Comedy Women’s Writers Prize used the platform for the appropriately named “ChipWittyWednesday Drop Ins” – live chats with authors – while the folks who run the annual Brighton and Hove Book Fayre turned to Facebook. I’ve lost count of the number of book launches taking place via Twitter.
It will be interesting to see how the HayFestivalDigital works when that kicks off on May 22 since details are very scarce at the moment.
I could easily fill my entire calendar this month with readings, discussions, book clubs and other literary events. And I haven’t even touched on those taking place in other parts of the world but I bet they’re happening just as much in the United States and Australia as they are in the UK.
Is Virtual The Future?
The big question is whether, now we have got used to this way of interacting with authors and publishers, will we want to go back to the old way of in-person events?
For readers and book bloggers alike these virtual events are a brilliantly convenient way to get to know the authors. Just snuggle up on the sofa, drink and snack of choice to hand, click a few buttons and you’re in. No hassle with transport and at a fraction of the cost (many events are in fact free).
But – and it’s a very big but – the one thing that virtual author and festival events cannot offer is the pleasure of human contact. I get more of a buzz from being in the same room as other book enthusiasts than being on the same video screen. Sure it’s amusing to see glimpses of the author’s writing studio or hear the occasional barking dog and excited child. But it’s still not the same is it?
So I’m going to stick my neck out and predict that, once lockdowns are over and normal life can return (the new normal that is), we will be flocking to the in-person events like never before. I don’t see virtual events going away however – they are more cost effective to organise, so in a world of tightened budgets, why wouldn’t bookshops and publishers want to add these to their mix of marketing opportunities? I suspect it won’t be a case of events either in person or virtual but of a mix of both.
Paul Bogaards, deputy publisher of Knopf and Pantheon, gave a good indication of how the future could look in an interview with Publishers Weekly
From a publishing perspective, the economics of virtual tours are pretty compelling. That said, we are looking forward to the moment when we are able to resume physical tours.”Paul Bogaards, Knopf and Pantheon
What about the future of book clubs?
I’ve participated in three so far, all organised in slightly different ways. One was a videoconference version of our regular monthly book club that meets in a bookshop cafe. Another was more of a book chat organised by a book shop. No pressure to have read a particular book since we just talked about what we were reading at the time. The third event was one I organised with some neighbours and friends. Again this was more of a book-related chat where we shared our current book and the stories of how we had acquired them (you’d be surprised at the ingenuity).
One big advantage these virtual book club discussions have over their in-person cousins is that you don’t have irritating side conversations. People seem less inclined to hog the floor so the quieter members get more of a look in.
I don’t see them replacing the face to face book clubs but they’re giving me an idea that they could be a superb way of reaching and engaging with a new audience.
None of the people in my book “friends and neighbours” sessions have ever been to a real book club or have any interest in doing so in the future. They tell me they don’t like the idea of having to read a particular book by a deadline. But they’re all keen to keep up our virtual network.
Then there are the people who are housebound so physically cannot get to an in person event. Often times they are avid readers. Would a virtual book group give them a safe way of connecting with other people and staving off loneliness?
I don’t know the answers, just floating some ideas…
The Future For Blogging?
Every year we get a rash of articles posing the question “is blogging dead.” Clearly the answer is no – you just need to look at the number of blogs to see that it’s premature to start writing the obituaries for the art of blogging.
Not dead. But different.
Blogging has changed markedly since the start of the century. It’s use as a personal journal has slowed right down (replaced largely by Twitter, Snapchat and Facebook). Blogs have now become places where people share their know-how and their enthusiasm (cue book bloggers) and, increasingly, used to sell services.
It’s going to change again in the future. We’ll likely see an even greater variety of types of content (text, video, sound etc); longer articles and evident professionalism (ie, quality).
Forecasts suggest that live blogging will be a trend for the future. Apparently it’s like tweeting from an event you are attending, except your updates are on your blog. I’m not convinced about this. Personally I would find it irritating to have multiple updates on the same topic but I guess some people would be interested.
I’m far more interested in thinking that video conferencing could become another outlet for book bloggers who want to extent the reach of their blog. We’ve already seen bloggers like Modern Mrs Darcy and Sarah’sBookshelves launch podcasts and others like SavidgeReads migrate to vlogging.
Wouldn’t video conferencing book reading events hosted by a blogger be a natural progression? We’ve seen the potential of video conferencing so we know it works (though privacy issues remain). There’s no reason why a blogger couldn’t have a live audience while they interview guests or hold a Q&A Session. If publishers can do this and book shop owners can do it, why can’t we book bloggers?
Care To Crystal Ball Gaze With Me?
If you’ve participated in any virtual book related events how would you rate your experience? Do you think this is the future? Or do we just return to the way life was before Covid-19 ever entered our consciousness?
Day 25 of the A-Z challenge.
Y is for YES
Someone once said (it may have been Walt Disney, he was that kind of person): “Don’t say: ‘No, because…’ Say: ‘Yes, if…’.”
So Y is for Yes.
Yes to the new perspectives of those books by foreign authors that you’ve dodged.
Yes to those ‘difficult’ classics you’ve “always wanted” to read but somehow never did.
Yes to an open mind on the new WordPress block editor.
Ah, got you there didn’t I?
You were with me until I mentioned that dreaded phrase ‘block editor’. But those two words had you shaking your head vigorously. You’re definitely in the “No, because..” camp.
You may have tried it, couldn’t get to grips with the new way of writing posts so reverted to the comfort of the classic editor.
Or you may be a newish blogger who’s only just got to grips with WordPress and find it daunting to have to start all over again with a new way of working.
Or you’re a blogger who has heard only negative reactions to block editor. None of them are encouraging you to want to switch from classic mode right now.
I get it. I was pretty much in the “no thank you, not for me crowd” six months ago. I tried it, couldn’t get the hang of it and decided to stick with what I knew.
But then I read that Gutenburg block editor will be the default and WordPress will not support classic editor after December 2021. I know that’s a way into the future but this news was the catalyst I needed to give block editor a second go.
You know what? It hasn’t been that difficult to adjust from the old to the new. I’ve adjusted so well I’ve become a fan.
What IS Gutenburg Block Editor?
If you’ve been living under a rock for the last year you might not know what I’m talking about. Here’s the quick explanation…
Block editor was unveiled by WordPress as the first part of an extensive project nicknamed Gutenburg. Other elements of the project will be rolled out in coming years – page templates and widgets are on the horizon.
For now, the focus is on providing a new way to create content.
In the classic editor, when you create a new page or a post, you add the title and then just start typing in free form style. You embed any media into that text.
In the block editor system you add content in the form of blocks such as paragraphs, headings, media and lists. Each block is treated as an individual element that you can format separately and move around easily.
To create a page or a blog post you follow three steps:
1. Add a block to the page. There are several ways in which you can do this and multiple options for types of content blocks.
2. Format the block Each block is treated as a separate entity so you can have sections of the page in different colours, size of text, colour background. You can add captions to photos and show quotes in two different sizes. While some of that is possible in the classic editor, it’s much easier in block editor.
3. Re-arrange content. When you’ve placed all your content on the page, and looked at it in preview mode, you might decide you want a photograph in a different position. It’s simple to do this using drag and drop to move the blocks up and down the page.
Why Is Block Editor Better?
Quite simply the biggest benefit of block editor is the level of control it gives you over the way your page looks.
1 Easier to add certain features.
Tables for example are a pain to add in classic format – you have to understand a little bit of coding. I used to have tables to display the list of books I’d reviewed but it became a pain to update, so I abandoned it. With block editor, the work of creating rows and columns is done for you.
You can also create content in columns so if you want to have a magazine look or to have a special feature within the main post, you can. If you like to embed elements like Twitter or You Tube on your page, you can without having to figure out how to insert codes.
2. Maintain integrity of formatting
If you normally write your content in a word processing package and then copy/paste into WordPress, you’ll know that often the formatting goes awry. It might look fine on the blog editing page but in preview mode you can see that some sentences are in a different font or size.
With block editor, any text that is pasted in will have the same format that you have pre-determined for the whole of your blog. What you see will be what you get.
If you tend to have standard elements for certain pieces of content – such as a description of a meme – you can save these as a “re-usable block”. Next time you want that text you simply add the re-usable block to your page. It will retain the exact same formatting whenever you use it.
You can quickly undo and redo any actions – not something that is possible in classic editor.
The Perfect Solution?
Don’t get me wrong. As much as I’ve come to like the new editing system, there are some elements of block editor I don’t like.
My chief frustration is the inability to align photos and text.
This has been an irritant with the classic editor – even though there are options to align images left, right, or center, the results don’t always look good. Sometimes images didn’t align, were not the exact size, or just looked odd.
WordPress says its new block editor rectifies those deficiencies. To get text and image to align you use a block called Media and Text. This block basically adds a two-column area. One column for images (media) and the second column for text content.
I’ve actually used this at the top of this post. It’s fine if you want to make a feature but the problem is that the image’s alignment will automatically adjust to the height of the text in the next column. So you could end up with this:
That looks a mess to my eyes.
With a bit of fiddling around you can get it to work more like this. I’m pleased with the result, just wish there was an easier way.
I’m still in learning mode with this system so there may be other frustrations along the way. From comments in the WordPress forum it’s clear that this new offering has divided bloggers’ opinions – some very vocal participants have said they “hate” the block editor.
Is This For You?
Should you say “yes” to the new way of blogging? I’d say give it a go at least. It does require some effort because there are many new features and ways to get tasks done so try it for about six months before deciding if its for you.
There are numerous videos that walk you through the features of block editor. Here are just two that could be of help.
Day 23 of the A-Z challenge.
X is for The Unknown
I have next to nothing in common with Donald Rumsfeld , the former US Secretary of State for Defence. The one thing upon which we can agree is that “there are known unknowns; that is to say we know there are some things we do not know.”
The rest of his answer to a question in a 2002 news briefing about Iraq was gibberish but that one phrase about known unknowns has stuck with me.
It’s how I feel about blogging. Even after 8 years there is so much I don’t understand or know about. I’m hoping that the wisdom of crowds will come to my rescue. The book blogging world is full of generous people more than willing to share knowledge and expertise. Let’s see if you can help fill in the gaps in these areas of my knowledge.
1. Why Do Some Blog Posts Get Scant Attention?
It’s a mystery to me why some of my blog posts get a lot of interest and others just disappear into a void.
Memes and list posts tend to attract likes and comments very shortly after they are published but then they disappear without trace. Certain book reviews may not get much reaction initially still get visited years later – a few have even ended up as some of the most popular topics I’ve written.
I’ve been puzzling about this for some time. I’ve figured out that the memes and lists posts don’t endure because people are not using search engines to find that kind of material. Book reviews are different – they’re often read a long time after the book is published. In the case of a classic, it may be even centuries later. So any post which is based on a review has a more durable quality.
How do I explain that a review I wrote in 2013 on a novel Petals of Blood by Ngugi wa Thiong’o is the highest visited post in the entire history of this blog. Thousands of people have read it, yet it’s had less than a score of comments. I suspect it’s on an academic syllabus for African literature and the people finding my review are hoping for analysis that will help with their assignment (I think they’ll be disappointed). Does that explain some high visitor numbers for my thoughts on Fear And Trembling by the Belgian author Amelie Nothomb?
All reviews of books by Welsh authors get lower interest than those by people from other parts of the world. Very disappointing but I’m not going to stop doing these because I strongly believe Welsh authors deserve even more exposure. At least I know why this is happening.
But others I simply don’t understand why they die the death. The headline isn’t interesting or maybe not specific enough? The first paragraph doesn’t interest people so they don’t read on? I’ve spent too long explaining the plot and now what I thought about the way the book was written or its themes.
Anyone find this happens to them and if so, do you have any explanations to offer?
2. How To Make Images Workable Across Multiple Platforms
In my recent post about Using Images In Blogs I mentioned that often my images look too small on the page. I searched for some guidelines about how big images should be but didn’t find anything that was easily understandable. One blog expert said:
… don’t use anything that is more than one third of your content block
Which is all find and dandy if only I knew what size my content block is or where to find such information.
Then there’s the problem that different social media platforms want images of different dimensions. The photo might look the right size on the blog but then when I use it on Twitter, it gets distorted or looks puny. Facebook wants something different and Instagram prefers vertical rather than horizontal format.
Does that mean I need different size/shape images for every social media platform I want to use? Seems like a lot of effort. Are there any shortcuts to get this done? Help needed please!
3. Which Social Media Platform?
“Don’t spread yourself too thinly” was a piece of advice mentioned more than once by bloggers who’ve taken part in this A2ZBookBlogging series.
It’s advice I am taking to heart. I simply don’t have time to keep on top of multiple social media channels. But this raises another question: if I can manage just one social media platform which should I choose?
Until now I’ve focused on Twitter. I’ve played around with Pinterest but abandoned it – it looks to me like an online scrap book and I couldn’t see how it would generate any traffic to my blog which is my primary platform. I opened an Instagram account earlier this year but haven’t done very much with it as yet. Then there’s Facebook, You Tube, Linked In; Reddit, Medium. The list goes on and on.
I’m willing to invest the time and effort to learn how to use most of these tools. But I want to make sure I’m investing wisely. I don’t honestly see myself as a booktuber (incidentally I’ve yet to find a really good book tube channel). Would Instagram be a better option than Twitter? Should I create a Facebook group?
If any of you have experience of social media platforms beyond Twitter, do let me know how you use them and how well you think they work.
4. What Else Can WordPress Offer?
Writing these A2ZBookBlogging posts has forced me to dig into WordPress more deeply than I’ve ever done previously. It’s been a revelation.
I never realised you could create carousels of photos or make the images round. Nor did I know you could add a list of recent posts to any page (I thought that was only possible on the home page). I’ve also found there’s a way to merge and edit categories and tags without having to visit each post individually.
I’m not convinced I need all those functions but just seeing what’s possible got me thinking what else does WordPress have to offer? Am I getting the full benefit of this platform or are there some valuable features I am overlooking? There’s a WordPress for Beginners site and blog which contains some helpful tutorials and “how to” articles which could well provide answers.
5. Should I Plunge Into Self Hosting?
This is the biggest of my unknowns.
Until now I’ve used WordPress.com platform, upgrading from the free plan to the business plan. This gives me far more flexibility with the choice of themes and plug ins and also means I don’t have WordPress branding on the site.
For a personal blogger this gives me as much scope and functionality as I did (it would be different if I was using the blog for business). However it’s more expensive than using the WordPress.org platform which is a self-hosted option (though I would need to pay a separate company for a hosting service).
Being self-hosted would give me even greater flexibility to add more functions and different themes.
But I’m hesitating because making the switch has some disadvantages and some risks.
First I’d need to find a company offering a reliable web hosting service at a reasonable cost. They would be storing all my files so I’d want to make sure their servers were secure and properly maintained. Then there’s the question of whether I can move all my existing content across without screwing up.
These are big questions which is why I have hesitated for more than a year whether this is a wise move.
Anyone here made the switch? If so, am I right to be nervous??
Can You Help?
I’ve told you all about the 5 areas that are gaps in my blogging knowledge. I’m wondering if you have the same questions or if you’ve figured out the answers. Leave me a comment to let me know if you can help.
Day 23 of the A-Z challenge.
W is for Widgets & Plugins
Want to add more features and functions to your blog site but don’t want the hassle of using code?
The solution is to incorporate widgets and plugins into your blog.
Don’t know what they are?
Look at some of the blogs you visit regularly. If you see their home page has a search function, or displays a list of popular topics, a blog roll and a category cloud, you’ll know the blogger is using widgets and plugins.
PlugIns are the most powerful of these tools. They’re mini programmes or extensions that have to be installed and activated before they can be used on the blog site. Think of them like apps you install on your phone.
Widgets are drag and drop blocks of content that you can add to your site’s sidebars, footers, and other areas. They give you more control over your site without having to understand or apply coding. Some plugsin create widgets, others are bundled with your blog platform.
For a more detailed explanation take a look at this article on the difference between widgets and plugins
Which Widgets and Plugins Should You Use?
The choice of widgets and plugins is already extensive yet more and more are developed every week. It’s easy to get overwhelmed but bear in mind that a large proportion of these tools are really only of benefit for people using a blog as a business platform. Others may not be available if you are using only the free version of WordPress.
The ease of installation also means it’s easy to get carried away and add lots of them to your site. Try not to do that. If you use a large number of plugins you could affect the load speed of your site. Plus, your home page can end up looking very cluttered.
I’ve tweaked the widgets in the side bar of my home page countless times, trying to decide which is the most useful. The most recent change I made was to add a contact form and remove the Twitter feed.
Over time I’ve come to see a few widgets as “essential” and some as “very useful.”
Must Have Widgets and Plugins
These are tools I think are essential for blogs of all sizes.
- A search function. This will enable people landing on your site to go direct to specific topics. A search widget comes bundled within WordPress. You just have to add it to your site.
- Subscription sign up . This will enable people who don’t have a WordPress account or a Blog Reader to receive notifications whenever you post a new article. WordPress has one called Subscribe2Widget. The sign up function I use is part of a Jetpack plugin – a paid for option which includes multiple widgets.
- Social media icons. If you have Twitter, Instagram, Pinterest accounts, it’s a good idea to make these prominent on your home page so people can easily connect with you. WordPress doesn’t seem to offer these as a standard widget so you’ll need to install a plugin. Again I use Jetpack but there is a plugin called Social Icons Widget by WPZoom which looks interesting.
- Copyright notice. You want to protect your content so make sure you have a copyright “warning”. You can use the WordPress standard Text widget and just paste in your copy .
- 404 Redirect . A 404 error is the message your reader sees if they click on a broken link somewhere within your blog. It’s a dead end. If you install a 404 redirect plugin, you can ensure all broken links end up on a dedicated page where you can provide a more tailored message to your reader. It’s giving them a better experience until you fix those broken links. The plugin I installed is called All 404 Redirect To Homepage. If you’re not sure why broken links are a problem, take a look at my post on Why You Need To Fix Broken Links.
“Very Useful” Widgets And Tools
There are a few more widgets that I would class as “very useful”. All except the last item come bundled within WordPress which makes it very easy to add to a side bar.
- Category cloud. This gives readers a feeling for what your site is all about and which types of content you write most about
- Recent posts. A list of around five headlines . Very useful for readers who may be new to the blog
- Top posts and pages. A list of your most viewed content. This is a good way for older posts to be highlighted.
- Imagify. I mentioned this plugin as part of my post about Making Your Blog Search Friendly it will reduce the file size of your images so your page loads up more quickly, without losing quality.
Tools With Potential For Book Bloggers
As I was exploring all the widgets and plugins available I came across a few that I have could be of value to book bloggers.
- RafflePress. If you regularly run book giveaways or mini competitions this could be a very interesting tool. It enables you to set up a giveaway and add it to a post, page, or sidebar. There is a free version called RafflePressLite
- WPForms This is one of the most popular plugins available via WordPress. It enables you to easily create a contact form or an email subscription form. Businesses use it for order forms, surveys, customer feedback. For book bloggers I think this tool offers a great way to display lists on a page. For example: a list of books reviewed on the site (for a good example of this see A Life In Books) or a progress list for challenges.
- Feature a Page Widget. This is a plugin with a widget that allows you to add a page as a featured page in your WordPress sidebar on the home page. You can choose to display a page title, featured image, and excerpt. This could be a good option if you are running a reading month or a challenge and you have a page dedicated to that event. See this article on how to feature a page in WordPress to learn more.
How To Install Widgets And PlugIns
Within WordPress you’ll find a number of widgets included as standard tools.
To use them, go to your WordPress dashboard.
Choose Appearance → Widgets.
Select the widget you want to use and drag it to to the widget section of your page. The location could be your sidebar or the footer, depend on which design theme you are using. You can easily rearrange the order in which they appear.
To find plugins, go to the dashboard again but this time select Plugins. The next screen will show you which Plugins are available according to your theme – you simply activate them by selecting the radio button next to the plugin name.
If you want to install a new Plugin, Click on Add New (this is shown on the top of the screen and also in the dashboard Plugin menu on the left). Use the search tool to find the PlugIn you want. Click Install and then Select.
Your Favourite Widgets & Plugins
I’ve shared my list of favourites but I may have missed some other very useful tools. Let me know what you’ve discovered.